Tim Cook, The Next Big Name at Apple

CUPERTINO, CA - SEPTEMBER 09: Apple CEO Tim Cook shows off the new iPhone 6 and the Apple Watch during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple is expected to unveil the new iPhone 6 and wearble tech. (Photo by Justin Sullivan/Getty Images)

Tim Cook Giving Speech

This is the letter from the new CEO, Tim Cook after he was being appointed.

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.



The whole world now knows Tim Cook, formerly Apple’s COO who mostly oversaw the company during Job’s on medical leave is now the new CEO of Apple while Steve Jobs is now made Chairman of the company. Below is the contents of Steve Job’s resign letter on the last Wednesday.

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.



I would like to congratulate Tim Cook and Steve Jobs for their recent achievements and wishes both of them all the best. I believe this article by MacStories is very well written for you to get to know Tim as your new favorite Apple idol.


  1. @JudyDunn Yeah, it’s kinda cool, although I’m wondering if I can change the “latest conversation” linkback to red or other color, just to pop it up a little bit to readers.

    Oh, about Gates and Cook, if compare them both side by side, no doubt it’s different but somehow when I first look at the picture above, I immediately thought of Gates.

    Cook, looks like he is into printers now. We might see a new breed of printers coming soon with the ability to do facetime? lol..

  2. @astronyu See, this livefyre system is very cool. You are engaging your readers!

    Living in Gatesville as I do (Seattle, WA area), I don’t think Cook and Gates look much alike. (Maybe I’ve just seen so many photos of Gates.) I get it that Cook has tons of experience. Still, he doesn’t have the magnetism of a Steve Jobs. : )

  3. Is it me or do Tim Cook looks a little like Bill Gates? 😛

    @JudyDunn Thanks for the comments and for coming to my humble blog. Well, not just you. I think most people don’t think there will be anyone else can take his place but this happened before. Jobs was fired from Apple back in 1985 before coming back in 1997.

    This time, even though he resigned, it is obvious from his letter that he want to be the Chairman. I guess, what Jobs want, Jobs get it. I felt sorry to Tim Cook though as while he is the CEO and will be mainly responsible for the company’s next innovation, he will surely feel the shadow behind him watching.

  4. Nice recap here of the transition from Jobs to Cook. I hadn’t seen Cook’s letter. I have my own doubts and fears about Jobs stepping down. Can anyone really take his place? Just hoping the transition is smooth and feeling very badly for Steve’s family right now.


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